Course Technology PTR and Sideways Create First Enhanced Digital Photography Application for the iPhone and iPad

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David Busch’s Canon EOS Rebel T2i/550D Companion App is first in line of applications based on the bestselling David Busch Camera Guides

BOSTON and CLEVELAND, Nov. 29, 2010 /PRNewswire/ — Course Technology PTR, part of Cengage Learning and a leading publisher of professional, technical and reference materials, and Sideways, a software company that transforms publications into immersive experiences on the iPad, iPhone and Touch, this day announced the availability of David Busch’s Canon EOS Rebel T2i/550D Companion App for the iPhone and iPad. The application guides photographers through all aspects of using the Canon EOS Rebel T2i/550D camera. Now available for download in the iTunes Store, the application is the first in a series based on Course Technology PTR’s bestselling David Busch camera guides.

“We are always looking for new ways to better reach and serve our customers, and this new application, leveraging the expertise of bestselling author David Busch, grants us to create an exciting new resource for them,” stated Greg Clayton, Vice President, Cengage Learning. “Our photography customers are a tech-savvy and mobile group who often use their cameras on the go, so this application, along with our books and pocket-sized field guides, provides a complete photography solution featuring high quality content to help them point and shoot.”

“David Busch’s Canon EOS Rebel T2i/550D Companion App is the next best thing to having David instruct users in person on how to operate the camera,” stated Charles Stack, CEO and co-founder of Sideways. “David and Course Technology PTR are best partners for our first foray into gadget guide iPhone and iPad apps. David’s unique technique and skill enable us to show off all the multimedia features and functionality that Sideways’ apps can deliver. The Sideways platform grants for the deconstruction of the epub format and a reconstruction that grants the user to find his or her own path through the content, making the guide accessible in new ways. The result is an immersive and instructive experience.”

Theapplication utilizes content from David Busch’s Canon EOS Rebel T2i/550D Guide to Digital SLR Photography, and Busch’s wealth of experience working as a professional photographer for more than 20 years and his in-depth knowledge of digital SLR cameras. The application boasts a range of features, such as instructional videos, pics and other interactive, multimedia elements designed to engage and inform the user. Other features include:

3D guide to camera controls (iPad version)

Interactive command cards that help readers navigate camera menus

Instructions on Canon EOS Rebel T2i/550D set-up, fine-tuning and advanced functionality

Tables, graphs and other information to help relay information such as shutter speed and exposure at a glance

Instructional videos featuring David Busch

In addition to David Busch’s Canon EOS Rebel T2i/550D Companion App and line of best-selling camera books (available as print or ebooks), Course Technology PTR will be introducing a line of compact, portable field guides, designed for simple use on the go – the manner in which most photographers use their digital cameras. The field guides, which will cover multiple digital and digital SLR brands and models, will be available starting later this year.

About Sideways Sideways transforms print into immersive experiences on digital tablets and mobile devices. Leveraging unique multi-media capabilities, Sideways goes beyond ebook functionality, changing storytelling and the way we consume books and magazines. Developing original content with forward-thinking publishers and authors, the company’s publishing platform augments text with rich media, adds multiple levels of reference, and enhances reading with mobile features and social media. Sideways takes advantage of interactivity to enrich both the solitary and social experience of reading – from fiction and non-fiction to “how to” and guides. Additionally, Sideways is the creator of Author App, a mobile application for authors designed to build their brands, engage their fans and expand their presence. Based in Cleveland, Sideways was founded in 2010 by Charles Stack and Eliza Wing. Stack started the first on-line bookstore in 1992 – Books.com – which was acquired by Barnes and Noble. Wing was formerly the CEO of Cleveland.com and editor at Rolling Stone, Books.com, and New York Woman. For more information, visit www.sideways.com.

About David Busch With more than a million books in print, David D. Busch is the world’s #1 selling digital camera guide author, and the originator of popular digital photography series like David Busch’s Pro Secrets and David Busch’s Quick Snap Guides. He has written almost two-dozen hugely successful guidebooks for a wide variety of digital camera models, as well as many popular books devoted to dSLRs, including Mastering Digital SLR Photography, Second Edition and Digital SLR Pro Secrets. As a roving photojournalist for more than 20 years, he illustrated his books, magazine articles, and newspaper reports with award-winning images. He’s operated his own commercial studio, suffocated in formal dress while shooting weddings-for-hire, and shot sports for a daily newspaper and upstate New York college. His pics and articles have been published in Popular Photography & Imaging, The Rangefinder, The Professional Photographer, and hundreds of other publications.

(First posted on Monday, November 29, 2010 at 12:40 EST)

source : www.imaging-resource.com

Course Technology PTR and Sideways Create First Enhanced Digital Photography Application for the iPhone and iPad

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